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Why Employees Need to Update their LinkedIn Profiles
Some good friends and former co-workers of mine learned an important lesson last week, and that is to always keep your LinkedIn profile updated. They are now out of a job, due to a buyout. They were...
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Facebook Changes Page Cover Image Rules… Again!
Facebook is at it again. They have changed the rules for what a business page can display on its cover image. Essentially, all you have to worry about is making sure your image does not contain more...
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Pinterest Adds Analytics in New Design
Pinterest is rolling out a new design. You can change now, or wait a few weeks when it will become mandatory. Some of the changes are purely cosmetic – such as moving the category drop down box to the...
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Facebook’s Graph Search Results Page: An Eye-Tracking Study : MarketingProfs...
A new study finds that users of Facebook’s Graph Search focus on the top couple of results, similar to what happens on Google. And those users lose interest in lower results as they move down the page....
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Social Media Marketing World – Day One: Get More Twitter Followers
I arrived in San Diego yesterday for the first day of the Social Media Marketing World conference. The first official event was a networking party at the San Diego Natural History Museum. There are...
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Think like a Photographer when it Comes to Social Media Marketing
When I was growing up, there were no digital cameras. I had a Kodak Instamatic camera that would take 12, 24 or 36 pictures at a time, depending on the size of the film cartridge used. Once you reached...
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Why You Should Avoid Building Poor Quality Backlinks
One common SEO mistake small business owners and solopreneurs fall victim to is building poor quality backlinks. Often times, these business people maintain their own websites, yet they don’t fully...
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Making the Most of the New YouTube One Channel
Visit one of the many YouTube channels lately and you’re going to notice a new layout. The video site has revamped the look to make your branding work across a variety of devices, including smartphones...
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How to Share Status Updates with LinkedIn Groups
Got an event you want to promote to more than one LinkedIn group? Want to share a great quotation with several LinkedIn groups at the same time? LinkedIn makes it easy to share articles with more than...
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Why I Like the New Facebook Insights
Facebook is tweaking its Insights again, and from what I’ve seen so far, it’s a change for the better. Here is a breakdown of what’s changing: The People Talking About This metric has been broken out...
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